ISO 20252:2019-ed.3.0

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

STANDARD published on 11.2.2019

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The information about the standard:

Designation standards: ISO 20252:2019-ed.3.0
Publication date standards: 11.2.2019
The number of pages: 66
Approximate weight : 198 g (0.44 lbs)
Country: International technical standard
Category: Technical standards ISO

Annotation of standard text ISO 20252:2019-ed.3.0 :

Description / Abstract: This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.